To blog or not to blog?

I've thought about starting a blog to go with my business since I got started just over a year ago. So why did I wait so long and why am I starting now? Those are hard questions to answer. For the past year I wanted to remain anonymous and let my product speak for itself. I had plenty to do without adding a blog to the mix. (I have a family blog and it is sorely neglected, apologies to long-distance grandparents and great-grands).

I also had a vision that my business could generate lots of sales by word of mouth advertising based on the fact that we have a good product. And while it is true that the product is outstanding (take my customers word for it, not mine), times have changed and we are in the information age. The more information the better, usually. I decided a blog was a better forum than my website to introduce myself and my family as part of my business so that my website could stay dedicated to selling a great product.

I plan to post once a week about running my business while also working as a full-time stay at home mom. Be forewarned that there is sure to be some influence from my full-time job as a mom as I blog about my part-time business pursuits. I'd like to maintain a purely professional blog, but I am not purely a professional. I am a mom, first and foremost. So now you know. The word is out.

I've asked myself, "Will this make me more susceptible to competitors?"  "Since most of my customers are probably moms, will this help spread the word about my business?" "If people know who I am, will they be less worried about buying on-line?" "Is this too unprofessional? or is it smart marketing?" And the questions go on and on...I guess the only way to find out is to start blogging and see what happens. Plus, nap time is over so I gotta go.